Ah, nothing like a mid-summer promotion… lucky for us, this one is actually pretty cool.

Sungevity, a California-based company that bankrolls the option tolease solar panels for an increasing number of Americans, is coming tofive northeastern states — in an ice pop truck.

As part of the company’s Rooftop Revolution campaign, Sungevityrepresentatives will pile into a bio-diesel-powerd ice pop truckequipped with solar panels and tour New York, New Jersey, Maryland,Massachusetts and Delaware. Destinations along the route include eventslike music festivals, county fairs, farmers markets and minor leaguebaseball games.

Two other solar lease providers, SunRun and SolarCity, are already active in parts of New England and the Mid-Atlantic.

Patrick Crane, Sungevity’s Chief Marketing Officer, had the following to say about his company’s summer initiative:

[w]ith our ‘Rooftop Revolution’ campaign, we are takingthe leadership position in breaking through the last major barrier toadoption – raising awareness around the ease, accessibility and most ofall, the affordability of solar energy.

Why ice pops? Well, if you couldn’t tell, the campaign is ripe with symbolism, as explained in the press release:

[The ice pops] symbolize solar energy as the refreshing alternative to fossil fuel.  Quarters on Sungevity-branded seeded paper also will be distributed to symbolize the cost savings homeowners’typically experience through the company’s $0down solar lease.

As hokey as the campaign may sound, who in their right mind is going to turn down a free ice pop in 100-degree heat?

All joking aside, it’s great news that Sungevity is moving into thenortheast. While the region doesn’t get as much annual sunshine as someother parts of the country — like the southwest — its residents tolerate some of the highest electricity rates in the country. It is exactlyhere, where the price for conventional electricity is the highest, thatsolar power often makes the most financial sense.

www.solarfeeds.com